What is smarter dealmaking?

We deliver all deals across the FirstCapital SMART dealmaking framework. This enables us to ensure the best deal for all parties. By bringing together our market expertise and global connections we can create deals that fit each client’s unique requirement. We think differently and work smarter to deliver win-win deals.

Our SMART dealmaking framework

Structured for Success
“Their step-by-step process is a relatively unique one in the industry. Just purely because of the amount of time they devote to the process, which meant we received bids from every party we met”

– Anne Somers, CEO, ATGMedia

  • Strategic Insight

    “FirstCapital stood out from all the others by demonstrating their understanding of buyers’ needs and focusing on how they would position our company for the best possible outcome, whereas some advisors gave the impression that we were simply one of a conveyor belt of businesses up for sale.”

    Julian Harris, founder, Smart421

  • Marketing

    “FirstCapital had the commitment and tenacity to manage a broadly based, international sale process for Multimap, dealing with the world’s top players in IT. They were thoroughly professional, adding value throughout a complex process, and on hand for support whenever we needed them. We are delighted with the result.”

    Sean Phelan, CEO, Multimap

  • Access

    “The quantity and quality of the offers were outstanding and confirmed our early impressions that FirstCapital had superior access to and understanding of strategic buyers.”

    Chris Harvey, CEO, Salmon

  • Rigorous Negotiation

    “FirstCapital managed to get the best deal for everyone because they were highly tenacious in pursuing all of the angles.”

    Anne Somers, CEO, ATGMedia

  • Transaction Close

    “I want to sell a business, the buyer I’ve entered into exclusivity with wants to buy it. So from there on in, it’s about managing the transaction. FirstCapital were very good at managing both sides of that process, they always looked after us as the client, but they also looked after the transaction and working towards the end result.”

    Paul Davidson, Partner, West Coast Capital

    Smart421 acquired by Kingston Communications
    • Who: Smart421 is a managed services and integration specialist, providing outsourced IT services for mid-market and enterprise organisations
    • Sold to: Kingston Communications, a leading provider of communications solutions
    • Result: An acquirer that offered a good cultural fit and achieved a strategic premium on the deal, far exceeding our client's expectations
    View Case Study
    ATGMedia acquired by ECI
    • Who: ATGMedia, an online marketplace, providing online auction platforms in multiple verticals
    • Sold to: ECI Partners, a leading UK growth-focused private equity firm
    • Result: Second transaction to provide liquidity for early investors, and align shareholders around ongoing international expansion for the next phase of growth
    View Case Study
    eCommera acquired by Dentsu Aegis Network
    • Who: eCommera, a market-leading ecommerce specialist agency
    • Sold to: Dentsu Aegis Network, a global marketing agency
    • Result: Combining content and brand to deliver an integrated consumer experience
    View Case Study
    Multimap acquired by Microsoft
    • Who: Multimap, one of the worlds' leading providers of online mapping and location-based services
    • Sold to: Microsoft, one of the world's largest software companies
    • Result: Successfully negotiated a strategic deal and delivered an outstanding result for Multimap shareholders
    View Case Study
    Salmon acquired by WPP
    • Who: Salmon, Europe's leading ecommerce digital agency
    • Sold to: WPP, the world's largest communications services group
    • Result: Strategic sale of the business to enable the next stage of Salmon's growth to a full-service global digital delivery agency
    Valueworks acquired by HgCapital
    • Who: Valueworks provide an award winning, cloud-based e-Marketplace platform for landlords, contractors and merchants
    • Funded by: Hg Capital, one of the leading private equity firms in the UK
    • Result: Providing partial exit for founders and bringing in new backer to enable Valueworks to acquire additional resources and grow the business to the next stage
    View Case Study
View all Deals

    They delivered an excellent result for the business and we are extremely happy with the outcome.

    Andrew McGregor, CEO, OrderDynamics

    FirstCapital managed to get the best deal for everybody because they were highly tenacious in pursuing all of the angles.

    Anne Somers, CEO, ATGMedia

    They’re strategic, they’re financial and most importantly when you’re trying to close a deal, they’re tenacious.

    Bob Mann, Chairman and CEO, Relayware

    Everybody’s got to gain out of a deal. Smarter dealmaking means there is something in it for everybody all the way through and everybody walks away from it thinking they’ve won.

    Paul Davidson, Partner, West Coast Capital