FirstCapital is an international investment bank headquartered in London with an office in Silicon Valley. We work with high-growth European technology companies on deals typically valued between $50m-$500m and have sold clients to some of the biggest strategic buyers in the world including Microsoft, Facebook, Apple, Google, IBM, PayPal, eBay and others.

We consistently deliver exceptional outcomes for our clients.  Our relationships with major decision makers across the globe have been built and nurtured over many years. These relationships offer us unrivalled insight into markets and trends; they shape the advice we give our clients, building the strategic foundations required for smarter deals.

Our specialised industry knowledge means we understand the issues you face and how to deliver long-term value for your business. Expertise and connections are vital to producing the results you want – but we know that true value lies in trust. Trust that we will support you every step of the way and deliver the best solution for you.

Meet the team

Smarter Dealmaking

We develop and execute truly successful transaction strategies for our clients with our SMART approach. By surfacing and evaluating strategic drivers for each deal, we open up new thinking, often bringing in unexpected angles. We bring creativity, versatility and rigour to the process, enabling win-win outcomes for all parties.




Strategic Insight

Smarter deals don’t just happen. The best exits start with clear strategic thinking well ahead of pushing the button on a transaction.

At the start we sit down with you and all your stakeholders to make sure everyone is aligned on objectives. We’ll dive deep into your strategy and work this through with you in detail.

In working out the best plan for exit you need to know what others in your market are thinking. This means understanding how the market is changing, aligning your business strategy, knowing your potential buyers or investors, making sure they know you and understanding how you add value. This can mean thinking outside the box and even changing the way you position your business.

Our extensive knowledge of, and regular dialogue with, the buyer community means that we provide insightful and trusted advice to ensure you’re positioned for optimal success.

“FirstCapital stood out from all the others by demonstrating their understanding of buyers’ needs and focusing on how they would position our company for the best possible outcome, whereas some advisors gave the impression that we were simply one of a conveyor belt of businesses up for sale.”

Julian Harris, Founder, Smart421




Once you’re ready to start a process we help prepare all the necessary documentation to ensure we keep it tight and effective.

At this stage preparation is key. We’ll help you document your vision and business objectives into a clear and compelling format. Typically this involves a teaser, a management presentation, an information memorandum and a financial model.

You want to market yourself to the right people in the right way and to be ready to respond rapidly to follow-up questions to keep momentum high. You only get one chance to make a first impression so time invested at this stage will reap dividends later.

“FirstCapital had the commitment and tenacity to manage a broadly based, international sale process for Multimap, dealing with the world’s top players in IT. They were thoroughly professional, adding value throughout a complex process, and on hand for support whenever we needed them. We are delighted with the result.”

Sean Phelan, CEO, Multimap




Get in front of senior decision makers fast and know what’s going to make them sit up and take notice.

At FirstCapital, we’ve invested many years in building and developing our relationships in the buyer and investor community. We’re in regular dialogue with senior decision makers with contacts at board level on a global scale. Using our insight into their priorities we’ll help you select the right parties to access and we’ll work with you to tailor your messages to their needs.
We’ll get you in front of the people you need to meet and we’ll help you perform at your best at every opportunity.

We’ll support you throughout the marketing process with timely interventions to make sure the deal stays on track, and we’ll build the momentum throughout the process.

“The quantity and quality of the offers were outstanding and confirmed our early impressions that FirstCapital had superior access to and understanding of strategic buyers.”

Chris Harvey, CEO, Salmon



Rigorous Negotiation

The highest price is not always the best deal. Finding the winning outcome is a complex process dependent on how all elements of the deal structure interact.

Generating multiple motivated bidders is the single biggest factor in improving a deal. Our experience in navigating the decision-making ensures the buyers come to the table at the right time, motivated to make you their best offer. Negotiation requires experience, patience, tenacity and creativity, which our skilled dealmakers have in abundance.

We use our collective experience and extensive knowledge of global transactions to enable you to maximise the outcome and agree the best possible deal.

“FirstCapital managed to get the best deal for everyone because they were highly tenacious in pursuing all of the angles.”

Anne Somers, CEO, ATGMedia



Transaction Close

When is a deal really “done”? At FirstCapital, we’re experts at taking the winning bidder through to transaction close as quickly as possible.

Even with a deal agreed in principle, it’s still too early to celebrate. With so many people and so many hurdles involved every stage must be considered and every phase completed diligently to ensure you achieve the best possible result.

Our project management process is tailored to each client and has been developed over years of experience, resulting in the best outcome for buyer and seller alike.

Thanks to close relationships with the trade and private equity buyers alongside our in-depth understanding of their deal requirements and approval processes, we’re able to seamlessly navigate deals through to completion. By coordinating all parties including legal, tax and accounting and other professionals we will successfully manage your deal through to close.

“I want to sell a business, the buyer I’ve entered into exclusivity with wants to buy it. So from there on in, it’s about managing the transaction. FirstCapital were very good at managing both sides of that process, they always looked after us as the client, but they also looked after the transaction and working towards the end result.”

Paul Davidson, Partner, West Coast Capital