Executive Team | FirstCapital FirstCapital

Executive team

To make the smartest deals you need access to the smartest dealmakers

Achieving our clients’ goals requires a global team with deep sector expertise. Our directors have worked with some of the world’s leading technology companies. Decades of experience and unrivalled connections mean more insightful thinking. And smarter deals for our clients.

Hazel Moore

Chairman and co-founder


Chartered Financial Analyst, MA (Natural Sciences)

About Hazel

“I’ve always liked the saying ‘may you live in interesting times’. It’s reputed to be an old Chinese curse, but to me, while interesting times may bring challenges, they also bring rewards”.

Hazel’s career has been nothing if not varied. With over 25 years’ experience advising on corporate finance matters, she’s worked with technology companies and investors, great and small. From acquisitions to exits, IPOs to MBOs, Hazel’s expertise means that in addition to her day job she’s served on boards and advisory panels and is a regular speaker at conferences across Europe and the USA.

Hazel was awarded an OBE in the 2017 New Years’ Honours list for services to entrepreneurship and innovation. In 2016 she won the CBI/Real Business First Women in Finance award, and in 2015 she won Best Woman Corporate Finance Adviser in the Women In Private Equity Awards.


Before FirstCapital

Following an MA in Natural Sciences at Cambridge University, Hazel worked for GEC Marconi as an engineer. Then, looking for a new challenge, she moved into the financial industry and became a Chartered Financial Analyst. She spent several years as a tech analyst in Asia, heading up the equity research team for Hong Kong for WI Carr, an institutional stockbroker, and as an angel investor in tech companies, which was the pre-cursor to setting up FirstCapital.

Outside the office

Whether skiing or hiking, Hazel loves to explore the great outdoors. She is a former national karate champion, and still trains regularly.

Jason Purcell

CEO and co-founder


MA (Cantab) and CFA

About Jason

“I am extremely proud of building FirstCapital and thoroughly enjoy working with a great team of people; both in the building but also our partners and clients.”

Jason has had an impressive career spanning more than 20 years. He is an accomplished and experienced investment banker, with a successful track record of advising on transactions in Europe, US and Asia and delivering exceptional value to clients both buy side and sell side.

Jason was instrumental in setting up investment banking operations in India and Pakistan during the 1990’s; and has since worked on a wide range of deals including mergers, acquisitions, exits, MBOs, fundraisings and IPOs.


Before FirstCapital

Jason is a Chartered Financial Analyst and has a BA and MA in Management Studies and Physics from Cambridge University. Prior to founding FirstCapital, Jason was a number 1 ranked equity analyst with Smith New Court based in Hong Kong and went on to become Director of Union Bank of Switzerland (UBS) where he worked in international capital markets.

Outside the office

Jason enjoys watching and playing all sport but he is particularly keen on skiing and is a black belt in karate.

Piers Hartland-Swann

Managing Director


BSc in Civil Engineering from King’s College London

About Piers

“I enjoy working with a really smart group of colleagues to help our clients achieve their objectives, by delivering innovative solutions to often highly challenging problems.”

As MD Piers has helped FirstCapital become the leading adviser for mid-market technology deals.



Before FirstCapital

Piers has enjoyed a productive career at the likes of Citicorp, UBS and Bear Stearns. He has had the opportunity to work on a multitude of market leading and innovative transactions in multiple markets and regions.

With over $100bn worth of investment banking transactions spanning a diversity of products Piers is a true asset to the team, partners and clients alike.

Outside the office:

Piers finds cycling long distances a great way to unwind.

Peter Wolfers


About Peter

“I enjoy making sure that the business systems are appropriate for purpose, efficient, and cost effective, enabling our team to get on with fulfilling our clients’ objectives”

As COO Peter is responsible for the day-to-day  operation of the business including systems, finance and regulatory.


Before FirstCapital

Peter was a founding director of FNI Venture Capital, a European family office fund. Prior to that he held various management, strategic marketing, sales and technical roles at IBM, venture funded Incases Engineering and the Lockheed Corporation.

Peter developed his entrepreneurial skills as founder and MD of Hybrid Technology, a Cambridge-based computer technology company.

Outside the office:

Peter is a dedicated cyclist. He takes an interest in human rights, middle eastern ancient history and is learning to play the piano.

David Smith

Managing Director


Master of Business Studies in Marketing -Michael Smurfit Graduate School of Business in University College Dublin
Bachelor of Commerce - University College Dublin

About David

“I like getting to work with great clients and interacting with senior dealmakers in Silicon Valley.  I also really enjoy the teamwork and the diversity of backgrounds within the FirstCapital team.”

Until 2017 David was based in Silicon Valley and played a vital role for FirstCapital opening the doors for our clients to some of the most senior people in the USA’s largest companies. Whilst retaining his US network and connections, in 2017 he moved to Dublin, Ireland, where he now leads FirstCapital’s expansion in this market.



Before FirstCapital

David has had a varied and successful career holding strategic board level roles within USA tech companies expanding to Europe/EMEA, Asia, LATAM and tech companies entering and expanding into the USA/Canada.

As SVP with Enterprise Ireland in Silicon Valley David supported over 120 Irish companies in their USA market activities leading to multi-million dollar sales, venture funding and IP licensing deals.

As VP Global Sales for TMF Group he helped companies expand internationally and fast.

David is a guest speaker at Stanford, USF, UCD, UL, MBA World Trophy on topics such as entrepreneurship, startups, internationalization; government supports and networking.

Outside the office

David enjoys running (10K to half marathons), playing Nerf with my kids, camping (the Californian weather helps!).

Sheana O’Sullivan

Managing Director, Head of US


Bachelors of Arts in Psychology & History (BA) – University College Cork
Masters of Philosophy (M.Phil) – University College Cork
Business Studies (BS) -Michael Smurfit Graduate School of Business, University College Dublin

About Sheana

“I enjoy bringing companies together to create synergistic partnerships. I love the energy, co-operation and joint vision when companies partner to achieve extra-ordinary results. Creating mutually beneficial partnerships is what it’s all about to me and that’s why I joined the FirstCapital team’.

As Head of US, Sheana’s role is to continue to build out and develop FirstCapital’s extensive US network, to help our European clients to access the right buyers and investors, and to contribute her strategic insight into our SMART dealmaking methodology for the benefit of our clients.


Before FirstCapital

Sheana has 10+ years experience in technology, media, telecommunications and internet in Silicon Valley. Her expertise spans senior business development roles at Fortune 500 companies like Sony Mobile Communications to high growth start-ups such as Tile and Shazam, where Sheana was an early employee and instrumental in laying the foundations for strong Series A and Series B funding. Sheana has an impressive track record in aligning partnerships to business needs to generate revenue, new customers, and brand awareness.

Having built successful partnerships with social, mobile and internet platforms, smartphones OEM’s, telecoms, wearable and mobile app providers, Sheana has deep knowledge of mobile and IoT ecosystems. In addition, she has a vast understanding of business models with sales, business development, and partner management experience.

Outside the Office

Sheana loves the great outdoors in California and is an avid hiker. In addition, she is also a Wellness Coach and teaches yoga and meditation in San Francisco.


Interested? Call us on +44 208 563 1563
. Email us info@firstcapital.co.uk