Sale of 24sessions, the video-first customer engagement platform, to Messagebird

30th March 2021

FirstCapital advised on the sale of 24sessions, the video-first customer engagement platform, to MessageBird, the world’s leading omnichannel cloud communications platform.

Amsterdam-based 24sessions’ SaaS video platform allows companies to deliver high-value personalised customer conversations in a secure and enterprise-grade video environment. It has an extensive customer base in the financial services industry and a fast growing international presence. Adding video to MessageBird’s already extensive omnichannel offering allows clients even more freedom to connect with customers on their preferred channels.

“FirstCapital worked closely with 24sessions throughout this transaction and provided us with great support and advice” said Rutger Teunissen, CEO of 24sessions. “We are really happy with the outcome. There is a clear strategic opportunity with Messagebird to make a leap forward in our mission to improve personal customer contact and turn it into a smooth digital experience, without losing the human touch.”

Hazel Moore, chair of FirstCapital said “We really enjoyed working with 24sessions on this transaction. There’s a strong fit with Messagebird, which is one of the most exciting European high growth tech companies, and it’s a great result for all parties.”

About 24sessions (

24sessions is the video-first customer engagement platform, helping organizations to digitally transform their in-person customer contact through a suite of appointment scheduling, secure video-calling and AI analytics technology. The company, founded in 2015, serves leading enterprises in banking, insurance, utilities and public sector. 24sessions ranked 16th in Deloitte’s Fast 50 2020 and was named one of the top 10 best B2B startups in Europe by Google, McKinsey and Rocket Internet.

About Messagebird (

MessageBird powers communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. Its products and solutions are the foundational building blocks to business communications across preferred channels, like SMS, Voice, WhatsApp, WeChat, Messenger, Email and more. Founded in Amsterdam in 2011, MessageBird connects to billions of devices and is trusted by more than 15,000 customers. It operates across eight worldwide hubs and is proud to be a “Work Anywhere” company.

About FirstCapital (

FirstCapital is a technology investment bank with offices in London and Silicon Valley focused on high-growth technology companies. Since it was founded in 1999, FirstCapital has developed an extensive track record in M&A, private equity and growth capital fundraising for companies in the software, internet and digital media and tech-enabled services sectors, with a proprietary SMART dealmaking process which is proven to deliver premium outcomes.