Trade sale of plista to WPP

Internet & Digital Media, Tech Enabled Services

Trade sale of plista to WPP

  • Client:

    FirstCapital’s partner ACXIT Capital Partners acted as the exclusive financial advisor to Plista, a digital media specialist in Germany, during their trade sale to WPP, the world’s leading global media investment management operation.

  • Result:

    plista is the leading recommendation and advertising platform in the German-speaking world, with thousands of premium websites using their recommendation and advertising technology delivering billions of ads each month. The acquisition means WPP gain significant market share in DACH and strengthen their digital media capabilities.