Trader Media Group

Trader Media Group (TMG) is the Number 1 market place for motorists in the UK, with market leading international operations in the Republic of Ireland, Italy and South Africa. Its flagship online website www.autotrader.co.uk is the most visited motoring website in the UK with up to 10 million unique users every month. TMG has been extremely successful in migrating its business online, and online revenues accounted for 62% of 2010 revenues of £251m. TMG is jointly owned by the Guardian Media Group and Apax Partners.

FirstCapital was retained by TMG to explore ways in which it could accelerate its growth online and leverage its market leading position by investing in technology and innovation.