AIM technology, a provider of enterprise analytical applications whose first application is for strategic Contact Centres, has secured £3.1m in private equity financing in a first round led by Granville Baird Capital Partners and supported by New Media Ventures. FirstCapital has acted as advisor to AIM technology throughout the funding process.

AIM technology was founded in 1998 by Tony Hayward to address the need for analytical applications. Its first analytical application, AIMCall™, is specifically designed to improve Contact Centre performance and effectiveness within the enterprise.

AIMCall™ delivers business critical management information directly to the point of need facilitating rapid business strategy analysis and change, a reduction in the costs of Contact Centre performance management and thus an increase in Contact Centre profitability.

AIM technology has developed an Accelerated Solutions Approach™ that allows the rapid development and deployment of a strategic, enterprise-wide, cost effective analytical application that is very flexible and capable of adapting to unique customer requirements.

"AIM technology has a solid base, built over the last three years and welcomes the support of Granville Baird Capital Partners and Lynx New Media Ventures who have invested during a difficult time for venture capital funding to give us an early opportunity to bring our unique analytical applications to a broader, global market," said AIM technology's CEO Tony Hayward.

"AIM technology has an exciting opportunity to build on its early successes - much has been said recently of the problems of technology companies, however, AIM is an example of how experienced private equity investors are prepared to back companies with strong core management teams and well-positioned offerings" said Roy Farmer of Granville Baird Capital Partners.

"We were delighted to invest in AIM technology. AIM stood out with its combination of an experienced management team, a proven product, satisfied customers and a clear and focused strategy," said Lynx New Media Ventures Principal, Rene Milner.  

About AIM technology
AIM technology delivers enterprise analytical applications for strategic business decisions. AIM technology's solutions provide unique business intelligence from multiple data sources for increased profitability, performance management and efficiency. Tony Hayward, a computer industry veteran with some thirty years industry experience, founded AIM technology in August 1998.

For more information, visit the company web site at www.aimtechnology.com  

About Granville Baird Capital Partners
For over 30 years Granville Baird Capital Partners has been successfully investing private equity in fast-growing small and mid-sized businesses.

With an approach that is focused on developing and supporting management capability, Granville Baird Capital Partners concentrates on opportunities in technology, industrial products and services.

With funds of 650m euros raised and managed and a current portfolio of 28 investments, Granville Baird Capital Partners is a leading player in the mid-market.   

About Lynx New Media Ventures
Lynx is a UK-based private equity fund that is backed by Virgin and Bear Stearns, a leading US investment bank, and is chaired by Lord Birt, former Director General of the BBC. Lynx invests in high growth companies that exploit digital technology to reduce traditional costs or to offer new value-added services. The fund invests in the UK and Europe.

For more information contact:
Michelle Diedrich
VP Worldwide Marketing
AIM technology
Email: michelle_diedrich@aimtechnology.com  
Tel : +1 408 623 6887

Jo Lawton-Davies
Marketing Manager
AIM technology
Email: jo_lawton-davies@aimtechnology.com  
Tel :+44 (0) 208 567 1313
Fax : +44 (0) 208 566 4745