London, 17 December 2008
FirstCapital, the technology investment bank, announces that Texperts has been acquired by kgb, the owners of the 118 118 directory service, for an undisclosed sum. FirstCapital acted as exclusive financial advisor to Texperts in this transaction.
Sarah McVittie, Texperts's CEO and co-founder, said: "FirstCapital were very responsive to our requirements and acted for us throughout the process with diligence and professionalism. They consistently provided us with high quality and carefully reasoned advice, helping us through a complex process. They were a key component in the successful completion of the deal"
Below follows an extract from the kgb press release:
"kgb TO ACQUIRE TEXPERTS
Texperts' Innovative Software Platform Will Enable kgb to Better Serve Text Customers
kgb, (www.thekgb.com), a privately held New York-based Company and the world's largest independent provider of directory assistance and enhanced information services, today announced it has acquired Texperts, an SMS mobile find company based in the United Kingdom.
Texperts will deepen kgb's market strength and service capability for mobile text services. The success of both companies demonstrates that consumers have a growing need for the instant availability of simple, accurate and hassle-free delivery of information on their mobile phone. The acquisition will also enhance kgb's ability to build on the initial success of the company's text advertising program (www.118118advertising.com), launched in 2007 in the U.K., which enables advertisers to reach consumers via the medium of mobile text, a highly effective and cost efficient alternative to more traditional mass media.
"Texperts is a perfect strategic fit for kgb as we continue to grow our SMS mobile find businesses across Europe and North America. With their innovative software platform and industry experience, Texperts will enable us to serve our millions of customers better," said kgb CEO of Mobile and Digital Services, Bruce Stewart. "At kgb we have built our reputation on bringing millions of consumers immediate, specific, accurate and convenient answers to their questions 24 hours a day via phone, text, and the Internet. Acquiring Texperts will extend our strength in that space and broaden our capability to better serve our customers as well as the advertisers who want to reach them.
About kgb (www.thekgb.com)
kgb, a privately held, New York-based company, is the world's largest independent provider of directory assistance and enhanced information services. The company has built some of the most successful and recognizable brands in the telecommunication services sector. kgb is also the largest and fastest growing independent wholesale directory assistance service provider in the U.S. In 2007, kgb served millions of consumers and answered over a billion questions.
About Texperts (www.texperts.com)
TexpertsTM is a mobile find service which allows users to text a question to a team of research experts who provide individually tailored, relevant answers straight to your mobile. Anyone using a UK mobile number anywhere in the world (bar Japan & Korea) can text a question to 66000 and receive an accurate answer within minutes for just £1. If for any reason the correct answer cannot be found there is no charge.
Texperts, formerly called 82ASK, receives thousands of texts per day and has seen average month-on-month growth of 20% with little or no marketing spend to date. The company and management team has also won numerous awards for quality and innovation."
About FirstCapital
FirstCapital is an investment bank that specialises in fund raising and mergers and acquisitions advice for high growth technology companies. Established in 1999, it has offices in London and Cambridge, UK. Clients include entrepreneurs, technology companies and investors in private companies.
Our team is experienced in a wide variety of deals, from growth companies to multinationals in both UK and international cross border transactions. We provide pro-active, informed, full service deal management, including assistance with strategy and planning, finding and approaching investors or M&A targets, valuations and hands-on transaction execution.
We work in partnership with our clients to achieve their goals, offering impartial advice and support based on our knowledge of the market and of each client's individual requirements, and sharing alongside them in the risks and the rewards of success. |