Reevoo is an online property with a vision of helping shoppers decide what to buy, and where to buy it online, particularly focused on electrical goods. It has amassed hundreds of thousands of customer reviews, including images, product features and price comparison and makes them available to people shopping online without the need to register or pay a subscription. Reevoo’s product reviews are independent, impartial and written by genuine purchasers.

The company was keen to find the right investment partner with the vision and the resources to support its growth. FirstCapital was selected after a beauty parade on the basis of our understanding of the key drivers of the internet sectors, our access into the right investors and our reach across national boundaries. The company was relatively early stage and although it had a number of large brand name customers, the ultimate opportunity required careful articulation and support.

We advised the company on production of the materials to reflect the strategic positioning of the company, and provided coaching to the entire management team to ensure that everyone was on message. We managed the roadshow process tightly to generate competitive tension, and generated several offers of investment. Having helped negotiate with the preferred bidder, we managed the transaction through to close, saving considerable management time in the process.

Reevoo was very pleased with the outcome, and with the skillset of the incoming investor Eden Ventures which matched their initial requirements.

www.reevoo.com

Testimonials

"FirstCapital delivered a choice of institutions allowing us to secure an excellent investor. We are an experienced executive team including seasoned entrepreneurs and former venture capitalists and we understand how time consuming these processes can be. FirstCapital ran the process tightly from start to finish and became part of our team, allowing us to focus on building a successful company."
Richard Anson, CEO, Reevoo.com